Normally the first question I ask anyone who is doing a training course (or a customer back in the days when I did websites commercially) was: “Who is your audience?”
It’s really important to understand who will be using your website so that you can do the best job communicating to that audience.
The most common response is “Everyone!”
While we’d love for that to be true, it simply isn’t. The most common age group for parents of school age children is 35-45 and the most common visitor to the school website is the female parent.
The designer needs to understand the audience in order to create a look and feel that resonates with those users.
The primary audience is the group around which you focus design, content, and functionality. The aim is to maximize their user experience. For Elementary Schools, the primary is group is Parents. Middle schools and High Schools is Students.
Why does it matter?
The biggest reasons are color and design style. Women and men differ with the design features that they favor such as square or rounded features, or white space. White space, particularly, is extremely important to female visitors who prefer clean, open looks with light shaded highlights.
Questions to Ask During Development
The following questions and areas of discussion will help you construct a snapshot of the visitors to your site.
|Define the Purpose/
Vision for the Site
|Describe the User||Personal