Social Media Statistics

Fun Facts:

  • Your tweets have a 12x higher chance of being retweeted if you ask for it, and 23x higher if you actually spell out the word “retweet”
  • YouTube reaches more U.S. adults aged 18–34 than any cable network
  • Tweets with hashtags get 2x more engagement
  • Tweets with images get 2x the engagement
  • More than 50% of people polled say they are more likely to trust an organization if they have a large number of followers on Facebook, Twitter, etc.


  • 25-34 year olds are the largest demographic on Facebook
  • 12% more women report using Facebook than men
  • 88% of active Facebook users live outside the USA
  • 75% of adult Facebook users make over $75,000
  • Most Twitter users live in urban centers
  • Only 32% of Twitter users make more than $75,000
  • 80%+ YouTube users make over $75,000 per year and have a college degree
  • LinkedIn is most popular with 25-29 year olds
  • Snapchat users are more likely to only make $30,000 to $40,000 per year