Social Media Basics
Social Media Statistics
Fun Facts:
- Your tweets have a 12x higher chance of being retweeted if you ask for it, and 23x higher if you actually spell out the word “retweet”
- YouTube reaches more U.S. adults aged 18–34 than any cable network
- Tweets with hashtags get 2x more engagement
- Tweets with images get 2x the engagement
- More than 50% of people polled say they are more likely to trust an organization if they have a large number of followers on Facebook, Twitter, etc.
Demographics:
- 25-34 year olds are the largest demographic on Facebook
- 12% more women report using Facebook than men
- 88% of active Facebook users live outside the USA
- 75% of adult Facebook users make over $75,000
- Most Twitter users live in urban centers
- Only 32% of Twitter users make more than $75,000
- 80%+ YouTube users make over $75,000 per year and have a college degree
- LinkedIn is most popular with 25-29 year olds
- Snapchat users are more likely to only make $30,000 to $40,000 per year
