WPBakery Visual Editor is a WordPress page-building interface used to create and edit website layouts without writing code. It provides a visual, drag-and-drop editing experience that allows pages, posts, and custom content areas to be built using rows, columns, modules, and design elements.

The editor is commonly used in WordPress themes and websites that require flexible page layouts, reusable content sections, and faster content production. It supports both front-end and back-end editing, giving site managers the option to work visually on the live page appearance or structurally inside the WordPress admin area and can help website creators build structured, responsive pages by using pre-built components such as text blocks, images, buttons, sliders, tabs, accordions, icons, and custom theme elements.

Key Features

Drag-and-Drop Page Building

The editor allows content elements to be added, moved, duplicated, and rearranged using drag-and-drop controls. This makes it easier to organize page sections and experiment with different layouts.

Frontend Editing

Frontend editing allows page changes to be made while viewing the page as it appears to visitors. This visual approach helps align content, spacing, imagery, and layout choices with the final design.

Backend Editing

Backend editing provides a structured layout view inside the WordPress dashboard. This view is useful for managing complex pages with many rows, columns, and nested content elements.

Rows and Columns

Pages are built using rows and columns. Rows act as horizontal sections, while columns divide those sections into different layout structures. Common layouts include full-width sections, two-column layouts, three-column grids, and custom column ratios.

Content Elements

-Text blocks
-Images
-Buttons
-Headings
-Icon boxes
-Galleries
-Tabs
-Accordions
-Progress bars
-Call-to-action sections
-Separators
-Video embeds
-Post grids
-Social media elements

Templates

The editor supports saved templates, allowing frequently used layouts to be reused across multiple pages. Templates can improve consistency and reduce production time when building similar page structures.

Responsive Design Controls

WPBakery includes responsive layout options for desktop, tablet, and mobile views. These controls help adjust spacing, column stacking, visibility, and alignment across different screen sizes.

Design Options

-Margins
-Padding
-Background colors
-Background images
-Borders
-Text colors
-Animations
-Alignment
-Custom CSS classes

Benefits

Flexible Layout Creation

The editor supports a wide range of page structures, from simple text-and-image sections to complex multi-column landing pages.

Faster Content Production

Reusable templates, duplicate controls, and pre-built content elements help speed up page creation.

Visual Consistency

Saved templates and theme-integrated elements can help maintain a consistent visual style across a website.