By cleverly targeting certain hashtags you’ll be more likely to start conversations, increase your engagement and ultimately get more followers.

Hashtag basics:

• a single word or short phrase with no spaces
• don’t start with or only use numbers
• no special characters like !^*
• underscores technically are ok, but don’t work well conversationally
• use uppercase letters to break up the words #TwitterTips
• use 1 or 2 per tweet, maybe 3 if necessary #but #not #every #word

Joining in on trends:

• be cautious of chiming in on sensitive topics
• research why the hashtag is trending before using it
• add something unique to the conversation
• be genuine with your message